System Specs / Personnel File

Veronika
Volkov

UX/UI DESIGNER · 15 YRS EXP    Pittsburgh, PA
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Work History

UX/UI Designer with 15 years of experience in design and tech solutioning with a focus on healthcare markets. Excels in leveraging marketing and business strategy from a UX perspective to drive user engagement and business growth.

  1. MAY 2019 – JAN 2026

    Senior UX/UI Designer

    Geisinger Health System

    Danville, Pennsylvania

    • Pioneered the UX/UI design role as the sole designer for Geisinger.org for 6+ years: UX strategy, research, and UI design for an enterprise-scale site.
    • Wore many hats: UX designer, researcher, and strategist for an enterprise-size site.
    • Designed a full design system and component library for the org's 2019 rebrand.
    • Led the Medicare Advantage redesign solo in 2020, increasing digital plan enrollments by 80%.
    • Reduced bounce rates through intuitive layouts and content strategy; boosted traffic via UX/SEO.
    • Contributed to a 98+ accessibility rating: WCAG AA compliant at every turn, including a full navigation rebuild for screen readers.
    • Conducted targeted usability testing and synthesized findings into recommendations, resolving major task failures and improving task completion rates.
    • Established UX processes and best practices that became the workflow for the new UX strategy team → 300% increase in project turnaround.
    • Mentored and coached members of the incoming UX team.
    • Translated complex business requirements into user-friendly design solutions in collaboration with cross-functional teams.
    • Authored PBIs and worked with developers to bring my component designs to life.
    • Branded third-party apps with Geisinger branding, improved their look and feel, and wrote custom CSS for seamless user transitions.
    • Built long-term product vision for 65Forward, Geisinger Gold, and more, coalescing user journeys with stakeholder goals.
  2. JAN 2016 – MAY 2019

    Web Developer

    Golden Proportions Marketing

    Milton, Pennsylvania

    • Developed clean, minimalistic WordPress themes focused on performance and adaptability.
    • HTML, CSS, PHP, and JavaScript: theme and plugin customization.
    • Implemented SEO strategies and responsive design; collaborated with marketers to align design with business objectives.
  3. SEP 2014 – 2016

    SEO Lead & Web Specialist

    Geisinger PR Department

    Danville, Pennsylvania

    • Led SEO efforts for a major website overhaul: keyword research, content optimization.
    • Managed Google My Business pages and web analytics; implemented data-driven SEO improvements.
    • Designed and coded web pages, HTML emails, and visual marketing content.
  4. JUN 2014 – JUN 2015

    Front-end Developer & Web Designer

    Sire Advertising

    Selinsgrove, Pennsylvania

    • Built custom WordPress themes; translated web designs into responsive HTML/CSS layouts.
    • Collaborated with designers and project managers to ensure design integrity and UX consistency.
  5. JAN 2012 – JAN 2014

    Front-end Developer & Graphic Designer

    ChangingMediaGroup

    Baltimore, Maryland

  6. JAN 2011 – MAY 2014

    Front-end Developer · Design Coordinator · Graphic Designer · CRM & CMS Manager

    BookYourCare.com

    Torrance, California