MEDICAL_MAINFRAME_UX

GEISINGER_HEALTH_SYSTEM

6+ years as the sole UX designer for Geisinger.org — strategy, research, and execution across an enterprise-scale healthcare site.

65 Forward redesigned landing page showing new hero with clear call to action
65_FORWARD

Senior Primary Care Redesign

Reimagined the digital front door to Geisinger's senior-focused primary care program — from brochure page to conversion engine across web, email, social, and print.

SCOPE: Web · Email · Social · Print
IMPACT: ↑38% Tour Inquiries · ↓31% Bounce
ROLE: Sole UX/UI Designer
Medicare Advantage redesigned section
MEDICARE_ADV

Medicare Advantage Redesign

Solo mission. The whole team quit mid-project. I led the Medicare Advantage section redesign end-to-end — and delivered an 80% increase in digital plan enrollments.

SCOPE: Full section redesign · IA · UX
IMPACT: +80% Digital Enrollments
ROLE: Sole UX/UI Designer
.Org 2024 Design Enhancements
.ORG_2024

.Org 2024 Design Enhancements

A year-long visual and UX refresh across Geisinger.org — 50+ custom icons, 20+ redesigned experiences, and new components that became system-level patterns.

SCOPE: 50+ icons · 20+ pages · Components
IMPACT: 8 campaigns · 20 pages at launch
ROLE: Sole UX/UI Designer